Why Is Talent Management Important?

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Why Is Talent Management Important?

In today's high-tech world, talent management has become one of the core functions of every fast-moving, innovative team. Companies that wish to stay ahead need to build great cultures that adapt to the ever-changing world.

But, talent management is not just about hiring the right people, it's also about nurturing their skills and abilities to help them reach their full potential. Effective talent management involves identifying high-potential individuals and providing them with the necessary tools, training, and support to maximize their performance and contribution to the organization's growth over time.

The scope of talent management is broad, and it encompasses various areas such as recruitment, performance management, employee development, succession planning, knowledge management, and leadership development. This approach ensures that the organization has the right people in the right roles with the right skills to achieve its goals - read that last sentence again... cause concept is key to an effective "people strategy."

The scope of talent management begins with attracting and retaining top talent - ie. building organizations with a robust career map that can identify and recruit the best candidates- but once those employees are onboarded, talent management also has to provide them with the necessary support to succeed in their roles.

Once hired, talent management helps to increase employee engagement, which is critical for employee retention. Engaged employees are more committed to their work and are more likely to stay with the organization for longer periods. This reduces turnover rates and saves the organization valuable time and resources in hiring and training new employees.

Lastly, talent management handles conflict resolution, which can build better teams and have a positive impact on business outcomes. With the right people in the right roles, organizations can improve their overall performance, productivity, and profitability.

Talent management tools like interview intelligence software can help you get this right the first time but we'll come back to this topic later in the article.

What Is Talent Management

The impact of talent management on an organization is often based on how involved they're allowed to be in day-to-day company activities. If an HR team has direct access to employees to build relationships with and interact with, then their impact on the business is far greater than if they're only given access to data and analytics.

What is talent management? It's a function of HR that helps people reach their ultimate potential.

Talent management can be defined as "the identification, development, and optimization of organizational talent for the purpose of enhancing employee engagement and improving performance." This means developing strategies that support every phase of an employee's journey - from sourcing, identification, and recruitment to onboarding, performance, and engagement management - but it doesn't stop there. Career mapping and development, learning, rewards, personnel integration, rewards, and recognition all fall into their preview.

Talent management is an ongoing process that requires constant refinement in order to remain effective. It's a way of making sure your team has the right people in the right roles, with the skills and capabilities needed to be successful.

One category of talent management that isn't visited nearly as often as it should be is talent management tools. As people and technology change so do the resources needed to effectively manage them. An effective tech stack can save your HR team hours per week and eliminate many of the mind-numbing activities that come with scheduling, meeting prep, and other core functions. A tool that many startups are finding they can't live without is interview intelligence software by Pillar.

Pillar helps you focus on the most impactful factors to make great hiring decisions. Using Ai, Pillar assesses interview conversations to look for micro-expressions, vocal and tonal changes, and other factors that could lead to bad hires. It also has a suite of tools that helps you make better decisions, faster and automate candidate sourcing, tracking, and interview scheduling so that recruiters can spend more time engaging with candidates. This allows for deeper HR insights into candidate performance and better pipeline management.

Benefits of Talent Management

There are many benefits of talent management, but there are also downsides. Here are a few of the advantages and disadvantages of talent management:


- Increases employee engagement and retention - leading to better hires long term.
- Enhances performance and productivity - creating higher ROI teams.
- Develops better teams through conflict resolution - leading to employees working together better.
- Helps organizations save resources by reducing turnover rates - keeping knowledge in-house and managing its transference to new employees more effectively.
- Leveraging technology can automate processes and increase efficiency - saving time and money.


- Requires a significant time investment - making it hard to stay on top of trends and be proactive.
- Can be expensive for smaller organizations with limited resources - which is where outsourced recruiting agencies can help.
- Requires trust between HR teams, managers, and employees.
- May not provide the desired results if an implementation is unsuccessful.

This last point needs a bit more air-time. Unsuccessful implementation happens, it's a fact of life. The key to avoiding it is to ensure that the talent management strategy you create is in line with your people and the company's culture, values, and goals. There are plenty of tools out there, but if they don't fit into the unique fabric of your organization then they won't be successful.

Objectives of Talent Management

We've covered the core objectives of talent management in the sections above. And, on the surface, they look simple - but people never are. Great talent management examples like the early days of Google show us that what we're truly after is a workplace that people love to be in. A place where they can do great work, grow, contribute at a high level, be part of an incredible team, and have a lasting impact.

This isn't a pipe dream and talent management at its core is about creating this atmosphere for employees. To do this, you need to understand your team and company's needs, challenges, and objectives. We also need to understand the failure points that detract from success and mitigate them.

Talent Management Process

Identifying, developing, and retaining employees who have the potential to contribute significantly to an organization's success is no easy feat. The process involves various strategies, tools, and practices aimed at recruiting, developing, and promoting top talent within an organization.

Each company and team are different, and HR may include many categories in their talent management process- far more than what we've covered in this article. A few of which are: succession planning, career development programs, performance management, leadership development, and talent acquisition. 

These core practices are designed to ensure that organizations have a pipeline of skilled and motivated employees who can help drive business growth and success.

Once the roles have been filled, career development programs are also essential, as they provide opportunities for employees to develop their skills and progress within the organization.

In today's highly competitive business environment, talent management has become more critical than ever. The speed and rate of adoption at which we all operate is continuing to displace companies who aren't prepared- which is why organizations that invest in talent management practices are better positioned to win.

Talent Management Framework

So now that we've covered the role of talent management in some depth, let's look at a few talent management practices and talent management frameworks to help you get started.

A talent management framework is an overarching set of principles and practices that guide how your organization approaches the needs of your employees. It's like having a roadmap for recruiting, developing, engaging, and retaining the best talent possible - regardless of the size or nature of your business.

Once you have a framework in place, you can begin to build out processes and practices that ensure your team is engaged and motivated. This might include developing measurable objectives for each role, creating career pathways, recognizing individual success, offering rewards or incentives, etc.  Regardless of what you do - make sure it fits your organization's unique culture and values to ensure your employees know that they are valued.

Talent management has never been a "one size fits all" proposition - it requires an understanding of people, of the individuals and the team that comprise the organization, as well as an acknowledgment that they are the lifeblood of any successful business. Investing in Talent Management is investing in your people, and that investment will reap rewards for years to come.

If you're currently assessing your talent management strategy and have seen gaps that you'd like to fill, reach out to someone from our team. At Pillar, we’ve built a talent management solution with 1 core value in mind- to help you make better hires. We'd love to show you how we've helped our customers lower employee turnover over the last 12 months (no small feat in the crazy economic conditions we've been in). Book your demo to see how we do it!