Benefits of Video Interviewing

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Benefits of Video Interviewing

Video interviewing has become increasingly popular in recent years as a way to screen candidates for open positions. The benefits of video interviewing are vast, but that doesn't necessarily mean it's the right fit for your organization.

Video interview examples offer the benefits like reaching a larger pool of candidates, the ability to get a more accurate sense of a candidate's qualifications, and the ability to reduce travel costs.

Virtual interviewing also allows candidates to interview from the comfort of their own homes, which can be a major selling point for many job seekers. It also allows employers to get a better sense of a candidate's personality and communication skills.

Overall, video interviewing is efficient, and cost-effective, and provides employers with a wealth of data to make informed hiring decisions. Candidates also appreciate the convenience and flexibility that video interviewing provides.

When used correctly, video interviewing can be an extremely powerful tool in your recruiting arsenal. If you're considering using video interviews in your hiring process, keep these benefits in mind.

There are advantages and disadvantages of online interviews just like there are with in-person interviews.

We've covered the main benefits of conducting video interviews so far, primarily:

Convenience - Candidates can participate from anywhere in the world, at any time.
Flexibility - Employers can easily reschedule or cancel interviews.
Low Cost - No need to cover travel costs
Ease of scheduling -  With video interviewing, it's easy to connect with candidates in different time zones.

But there are disadvantages as well:

Harder to read body language, which is lost somewhat with video interviews.
Technical difficulties - There's always the potential for technical difficulties, which can disrupt the flow of an interview.
You may not be able to get a complete picture of the candidate - without meeting someone in person, it can be difficult to assess certain qualities.

Overall, video interviews are a great way to screen candidates quickly and efficiently. While there are some drawbacks, the benefits far outweigh the disadvantages.

When used correctly, video interviewing can offer a competitive edge to your organization.

One of the most important factors in making video interviews work is preparation.

How you prepare for a video interview will define its success or failure in helping you identify the right candidates.

Here are a few tips to help you prepare for your next video interview:

1. Do a test run to make sure your tech and headphones are working.
2. Choose the right interview intelligence software so you have the tools you need to hire well and provide a great candidate experience.
3. Prepare your questions in advance. Semi-structured interview questions that are asked of every candidate applying for the role give you the best chance of setting a consistent baseline in your interviews.
4. Keep it short and sweet. To make the most of your time, be kind, courteous, and invested in the success of the candidate, but stay on track... this will give you bandwidth for other candidates.
5. Follow up with candidates after the interview is over. Don't leave candidates hanging. If the answer is no, let them know. Interviewing is a feedback loop. If you leave people hanging, they can't close the emotional chapter and move on.

With a little bit of preparation, you can provide a great hiring experience.

Benefits of Video Interviewing
for Employers

We've already covered the topics of cost savings and convenience in the section above, now, let's get into some deeper benefits.


When you conduct video interviews, you're able to gather a lot of data about each candidate. This data can be extremely valuable when making hiring decisions. You can compare candidates side-by-side, looking at their responses to the same questions. This allows you to make more informed decisions.

Pillar's video interview platform allows you to record, transcribe, highlight, and make notes of candidate responses that will allow greater clarity for future interviews.This allows you to create more objective hiring decisions.

2. Scoring:

When you use video interviewing, you can score candidates based on their answers to your questions. This takes the subjectivity out of hiring decisions and allows you to objectively compare candidates.

3. Time-saving:

Video interviews are a great time-saver. They allow you to screen candidates quickly and efficiently. You can interview more candidates in a shorter period of time, without sacrificing quality.

4. Improved candidate experience:

Video interviewing can improve the candidate experience. Candidates appreciate the convenience and flexibility that video interviewing offers. They also appreciate being able to interview on their own terms, in their own time.

5. Increased diversity:

One of the primary advantages of online interviews is the ability to reach anyone, anywhere.

Pillar studied the impact of video interviewing over the last 12 months and found that our customers increased hiring diversity by 40%. Increasing inclusive hiring practices by 40% can create a huge leap toward reaching DEI (Diversity, Equity, Inclusion) goals.

These are all benefits of video interviewing for employers. Let's talk about the benefits of video interviewing for candidates.

Benefits of Video Interviews for Candidates

1. Time-saving:

Just like employers, candidates appreciate the time-saving benefits of video interviewing. They can interview on their own time, without having to take time off from work or rearrange their schedule. And there's no commute.

2. Increased diversity:

As we mentioned above, video interviewing increases the diversity of your candidate pool. Candidates from all over the world can apply and be interviewed for roles, regardless of their location.

3. Improved candidate experience:

If you have a great hiring process, the candidate experience is unmatched.

To create a hiring experience that delivers better hires, check out, "Convincing Top Candidates to Work for You."

4. Increased conversion rates:

Video interviewing can increase your conversion rates by up to 70%.

5. Better hires:

The benefits of video interviewing don't stop at the candidate level. Video interviewing results in better hires.

Once again, a study of our customers revealed that in the past 12 months, they experienced 50% new-hire turnover. For many of our customers, this increase was a dramatic leap toward keeping top talent and lowering hiring costs.

Benefits of Remote Interviewing

As you consider remote interviews, what are the top-of-mind questions you need to have answered?

For most of the hiring teams and recruiting firms that we've worked with, the top questions revolve around:

Integration into other hiring tools/ recruiting tech stack
Ease of use
Achievement of company hiring goals
Time Savings
Candidate quality

Each of these is a vital consideration as you weigh the benefits of remote interviewing.


Perhaps one of the most significant benefits of remote interviewing is the cost savings. Hiring teams can save on travel costs, venue rental fees, and other associated expenses.

To run a real-time calculation of how much time and money your organization could save using Pillar, check out our savings calculator.


Most leading ATS (applicant tracking systems) and recruiting platforms offer seamless integrations with video interviewing tools. This makes it easy to add video interviews to your recruiting tech stack.

Pillar for instance integrates into your AI sourcing, ATS, video interviewing platform, scheduling, digital assistant, and onboarding software - this means you have a seamless hiring workflow.

To see what platforms we recommend to create a smooth and efficient hiring workflow, check out, "How to Build the Best Recruitment Tech Stack."

Ease of use:

Video interviewing platforms are designed to be user-friendly. The best platforms on the market offer a simple, intuitive interface that requires no training

Achievement of company hiring goals:

When used correctly, video interviewing can help you achieve your DEI objectives and create an inclusive workplace.

Time savings:

The time-saving benefits of video interviewing are numerous. From scheduling to conducting interviews, the entire process is streamlined. And there's no need to travel.

Candidate quality:

When you expand your candidate pool, you have a greater chance of finding the best talent for the role.

As you can see, the benefits of remote interviewing specifically match companies that want to scale quickly, hire top talent from all over the globe, and grow diversity.

Candidates today expect a great hiring experience, no matter where they are in the world. With video interviewing, you can give candidates the same high-quality experience regardless of their location.

Pillar can help you achieve these goals. We built interview intelligence software powered by AI that analyzes live and recorded video interviews to remove the subjectivity of hiring decisions and help you find the best talent.

We believe in creating a better workplace experience for everyone, and this starts with better hires.

To see how Pillar can help you take your video interviewing program to the next level, request a demo today and chat with someone on our team.