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Hiring a marketing manager is a very important task in almost any business. Marketing managers are essential team members that can elevate your company to new levels. It is a marketing manager’s job to create, execute, and manage comprehensive marketing strategies that will entice potential customers and engage existing ones. A marketing manager will be skilled at planning such lines of growth for the entire organization and overseeing a variety of strategies at various levels throughout the company. They research the market, recognize customer preferences, design effective marketing strategies within allocated budgets, and create promotional materials and content that will boost sales for the company. Their work is judged according to measurable metrics of company growth and sales achievement.
As you can see, a marketing manager is a very important role within a company and the quality of your marketing manager makes all the difference when it comes to your company’s growth. When interviewing for a marketing manager, interview questions are important tools for helping you understand where your candidates stand on certain marketing views, what their strategies are, how successful they have been in the past, how well their strategies align with your company’s policies, and more. Developing marketing manager interview questions that help you discover this is key to finding the right fit for your team.
Interviewing a marketing manager can be easy if done right. Your team will need to first review marketing manager job descriptions and create your own, ensuring that you hit all of the important points for your brand. What are the main things that you want your marketing manager to achieve? How much growth would you like to see in their first year? What about subsequent years? Having these kinds of things established up-front will help you when selecting the right person to fill the role. If you know what you’re looking for, it will be easier to match a person to the qualifications during the hiring process.
A key category of questions to include in your interview process is marketing situational interview questions. These are hypothetical situations (or real situations taken from your own company’s history) that you can ask your candidates to see how they would handle certain situations if they were to come up during their employment. Providing behavioral interview questions is a great way to push your candidates to think on the spot, giving you insight into how they handle situations that come up without warning. This is an important aspect of working as a marketing manager so testing a candidates skills with quick reaction times and a thought process for problem-solving is important.
What are some examples of marketing behavioral interview questions and answers that you could use in your candidate search?
1. Reflecting on the past twelve months, what was your most significant challenge with a project or campaign, and how did you overcome it?
This question asks your candidate to reflect on their own work history and successes, giving you insight into their thought processes and how they operate in a high-stress situation. A good answer would touch on all aspects of the question and provide specifics that align with your own team’s mentality when it comes to facing problems of this nature.
2. What approaches have you taken to adapt yourself and those around you when navigating through internal transitions within an organization such as management changes that could potentially affect business operations?
This is a behavioral question that allows you to gain some insight into who your candidate is as a person, how they feel about organizational rules and leadership, and how they perceive themselves as fitting into an organization. For example, depending on their answer you should be able to glean whether they see themselves as a team player or if they see themselves as above the rest of the team, which is a critical distinction to make.
3. Share the outcome of your biggest success story in terms of a project or campaign during your last role - What part did YOU play in making this successful?
This question gives your candidate the opportunity to brag a bit about some of the good work they’ve done in the past, which in turn gives you the chance to discover just what it is that sparks pride in them as a marketing manager. It may be difficult to discover this without asking personal questions because most candidates are looking to provide answers that you want to hear, but this question gives them permission to provide what they really think.
As you create questions to ask and consider which answers will be considered acceptable, make sure you are aware of potential red flags in both the questions and answers of the interview.
During your interview with a marketing manager candidate, it’s important that you let them do the majority of the talking instead of the other way around. Many job interviewers fail to listen to their candidates and instead provide long, detailed descriptions of their company, the role, and their needs. While this kind of information is helpful to the candidate, it sets you up to receive the exact answers you want from your candidate instead of answers that are true. You want to know what your candidate really thinks and how they really work as that will become apparent after hiring if it doesn’t within the interview.
Before you begin your interview, do your research about questions to ask a marketing manager in an interview to make sure you're hitting all the important points. You want to make sure that the candidate you select has been fully vetted and has shown you what they think and how they intend to operate within your company in all of the areas that are important to you. After all, interviewing a new candidate is expensive and time-consuming; you want to make sure you hire the right person the first time! Need some examples?
Consider these marketing manager interview questions and answers that are considered appropriate:
What experiences have prepared you for this role?
An appropriate answer would cover the candidate's marketing journey and hit on important milestones within their career which showcase their skills and abilities.
Why are you interviewing for this position?
A good answer to this question would focus on goals that ultimately align with your company’s goals. For example, if your marketing manager job description is asking for someone with skills or experience in a certain area, the candidate should be able to demonstrate that from their own history.
As you consider your candidates for the marketing manager position, remember that their responses should align with your company’s goals, but can also challenge them in some respects as well, ensuring that you are hiring someone who isn’t just a “yes man” but who will help your company grow.
There are a variety of different kinds of marketing manager positions that you may be seeking to fill within your company and it’s important to tailor your interview questions around the specific role you are filling. Avoiding generic questions and making sure that you’re getting specific with your questions can really help to weed out potential candidates and ensure that you are getting the answers you need to truly vet your candidates. Below are some examples of how to differentiate your questions based on the role.
When creating digital marketing manager interview questions, your questions should focus on marketing philosophy but should make a point of considering the digital marketing side. Digital marketing managers should have both experience and expertise in managing digital campaigns and should be able to present measurable results that indicate that they have been successful in their endeavors in the past. The good thing about digital marketing is that it is one of the most measurable marketing styles, due to online dashboards that most brands use for reporting results. Your candidate should be able to provide examples. When you ask digital marketing interview questions, answers should be understandable and backed by data.
Another aspect of marketing is social marketing and social media marketing interview questions will be focused more specifically social media. Some of the things you may want to ask a social media manager are about engagement, follows, likes, and metrics that indicate how a social media following translates to company sales. An experienced social media marketing manager should have measurable results to share as their work will also be centered around data.
No matter which type of marketing manager you are looking for for your company, it’s important to ensure that they have measurable results that indicate how successful they have been in the past. This will give you insight into their potential for success within your company.
During your marketing manager interview, you may choose to ask your interviewee to create a marketing manager interview presentation, similar to what they would do on a weekly and monthly basis as a marketing manager for your company. Provide them with some guidelines for the presentation and ask them to demonstrate some of their skills and achievements in their responses. It can be helpful to provide a hypothetical marketing problem and ask them to solve it by walking you through their thought process and the plan they would implement in order to achieve their solution.
Providing your interview candidates with marketing interview tasks is a great way to measure their ability to do their job before hiring. Additionally, providing a working interview to candidates can make them feel more comfortable as well. After all, many people do a great job at hands-on work but are not as good at talking about their work from a detached position. In other words, not everyone interviews well in a traditional sense but that does not mean that they wouldn’t be able to perform the job. Marketing interview tasks can show your hiring team exactly what the candidate is capable of and give you a much better gauge for how well they will be able to perform the job they’re being hired for. Using interview intelligence software can also be extremely helpful when it comes to tracking what each candidate has to offer.
Investing in a marketing manager is an essential step for any business looking to reach the next level. This role requires a person who can develop, implement and manage innovative strategies that will attract potential customers while engaging current ones. An experienced marketing manager understands how their work has profound implications on your company's success and growth trajectory, making it one of the most impactful decisions you'll ever make.
An experienced marketing manager is essential if an organization wants to maximize its growth potential. They conduct extensive research into the markets, identify customer needs and preferences, develop cost-effective strategies that are tailored across all levels of the business, construct promotional materials for campaigns designed to boost sales performance and track progress using quantitative metrics. With a talented marketer on board, any company can realize their goals.