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If you're hiring a digital marketer right now, they're facing an uphill battle. With the platforms and resources marketers have today, getting in front of your ICP (ideal customer profile) has never been easier, but the market has never been "noisier."
According to SocialPilot, LinkedIn saw an average of 2M (million) posts per day in 2022, and each week, an astonishing 3 million of the platform's 738 million users have posted about something. As TikTok and Instagram surge over the 1 billion daily user mark, and Facebook rapidly approaches 3 billion users on its platform, the world is becoming increasingly saturated with disruptive content that's vying for the attention of your target audience.
In a recent Forbes article, "Finding Brand Success in the Digital World," the author Jon Simpson states that an average social media platform user sees between 4000 and 10,000 ads on a daily basis. So you should know up front, that if you're hiring a digital marketer right now, they are contending with an immense amount of competition. The key is finding the right digital marketer. Someone that understands your company's goals, knows your values, speaks your language, knows how to make content that cuts through all of the clutter, and more than anything else has done it successfully before.
To win today, your digital marketer is going to need great strategies and tactics to stay ahead of the competition and ensure that your content stands out from the crowd. Well-thought-out digital marketing interview questions and answers are essential to evaluate a candidate's understanding of your market, the needs of your ICP, and how your product or service can meet those needs.
In today's digital age, with high-tech tools like ChatGPT available on everyone's iPhone, only understanding the market and customers aren't sufficient to achieve success. The digital marketer who gets results also has a working knowledge of the tools and technologies that increase a company's reach is also vital. Tools like Canva, Hubspot, Google Analytics, Jasper, each platform's Ad Manager, and more can be the difference between a successful and unsuccessful campaign.
Including scenario and KPI-based questions on digital marketing in each interview with give you the feedback, you need to decide whether you have the right candidate. We're going to go through a handful of the best digital marketing interview questions in the sections below, but if you want to skip the line, check out Pillar's interview intelligence software. In the dashboard, we have 1000+ plus role-specific questions that you can queue as prompts during interviews to help you find the right candidate.
Hiring your first entry-level digital marketer is fairly simple. Take a look at the 3- 4 biggest revenue drivers for your business and create questions and a digital marketing interview assignment around those revenue drivers. For instance, if you're primarily using Facebook ads to drive opt-ins, YouTube retargeting to drive demos, and SEO to drive organic traffic, ask your candidate to put together a strategy for each of these tactics to present.
Here are a few entry-level digital marketing interview questions to get you started:
For entry-level roles, you're looking for competency and basic knowledge. Most entry-level marketers have the energy and drive to learn as they go, so if you give them the resources to test small and keep them on a sprint calendar, they'll learn quickly.
For the intermediate digital marketing roles, you want to dive deeper into their understanding of analytics, infrastructure, and leadership. Ask them questions about how they integrate different platforms and resources together to get the most out of each campaign.
As you move into senior digital marketing roles, you'll want to assess whether your candidate is a leader and has the experience to build a team. Ask them about their biggest wins, failures, and how they built successful teams in the past. When hiring VPs (Vice President) and above, (Head of Marketing, CMOs, etc.), you'll want to ensure they have the strategic ability, past performance, and experience to not only lead the team but also to get results.
Hiring the right marketer can be one of the most effective ways to increase your business' growth, however, it's also important to remember that a bad hire could lead to costly mistakes. With the right questions, you can ensure that your digital marketing team has the skill and experience to take your business to the next level.
As you form your digital marketing interview questions with answers, here are a few to consider:
Question: What is the most important KPI for a digital marketer to track?
Answer: The most important KPI for a digital marketer depends on the type of campaign they are running and their overall goals. It could be total website traffic, cost per acquisition, or even customer lifetime value. However, some of the KPIs that are most important for digital marketers, in general, include engagement rate, conversion rate, and cost per click.
Question: What strategies would you use to increase website traffic?
Answer: Strategies to increase website traffic could include SEO optimization, content marketing (e.g., blogging, social media posts), email campaigns, PPC advertising, and link building. Other tactics include using influencers, running competitions and giveaways, and improving user experience, and partnerships.
Question: How do you measure the success of a digital marketing campaign?
Answer: To measure the success of a digital marketing campaign, it is important to track KPIs such as website traffic, engagement rate, lead generation, conversion rate, cost per click, and return on investment. Additionally, you should track other metrics such as time spent on the page, bounce rate, and pageviews to get a better understanding of the campaign’s overall performance.
These questions will help you understand whether the candidate has the technical skills and know how to manage a digital campaign, in addition to that, here are the top 15 digital marketing interview questions to add to your list:
By asking these questions, and coming up with others that fit your specific company needs, you can find out if a candidate has the skill and experience to lead your digital marketing team successfully.
A digital marketing analyst is an important resource to the marketing team. Analysts track and analyze marketing trends and statistics, monitor campaign performance, and develop new strategies that enhance the digital efforts of a company. The digital marketing analyst is often the one behind the scenes optimizing aspects of each campaign to make them more effective.
As such, the digital marketing analyst is the perfect place to put a student intern or entry-level digital marketer so they can learn the ropes from more seasoned employees.
Digital marketing questions for students and interns can be simple, starting with fundamentals such as:
After all, you'll be looking for a culture fit in these roles more than proficiencies and hard skills.
Digital marketing analyst interview questions should probably go a bit deeper into understanding the full-funnel approach to marketing analytics and their effects on revenue.
If you format these questions into a sequence and upload them to your interview intelligence software, you can use them as an interview assignment. The way you’d accomplish this is to pose a scenario and use the questions in this article to see how the candidate would approach a digital marketing problem. By doing this, you can quickly identify digital analysts who have the skills and know-how to take your company’s campaign offerings to new heights.
If you're currently revisiting your hiring process and would like a video interview solution with interview questions pre-baked, schedule a demo to chat with someone on our team. We'd love to show you how Pillar can help you make better hires.